About HIRUNEGAO

About Us
"Bring a healthy desk life into your daily life" "Daily health is the best medicine" "We deliver colorful products with the motto of restoring your performance during the day"
- For those of you who lead busy lives, we want to provide you with a special "nap time."
HIRUNEGAO is a brand born from this idea.

Story
As working styles become more diverse, including working from home, more people are suffering from physical and mental fatigue and stress, and feel that traditional "rest" is no longer enough.
Our products provide a more accessible way to recover the mind and body by eliminating sleepiness and fatigue through naps and restoring concentration.
"Turn those 15 minutes at lunchtime into a comfortable charging time."
HIRUNEGAO adds comfort to a wide range of your daily activities, including work, gaming, studying, napping, and naps while traveling.

The brand's four key points
1. Design: We prioritize the user's comfort and relaxation without being overly flashy. We value simple, timeless designs that are not influenced by trends.
② Support
At HIRUNEGAO, we handle everything from product planning and development to sales and even after-sales support in-house. Our in-house support system eliminates middlemen, allowing us to provide reliable, continuous care.
③ Materials: Many of our products are made with soft, comfortable materials. In pursuit of invisible comfort, we use natural materials and high-performance fabrics that offer a high-quality feel and light-blocking properties. We select fabrics that feel good against the skin, so even those with sensitive skin can use them with peace of mind. With comfort and quality that you can enjoy for a long time, you can feel comfortable every time you use them.
4. Through joint research with Yamagata University of Technology, we have accumulated scientific evidence on improving sleep quality. We have adopted a design that is evidence-backed for athletes' recovery.

Four brand principles
Good sleep backed by scientific evidence <br/>Based on joint research with Yamagata University, we pursue products whose effectiveness can be demonstrated with evidence.
We aim to contribute to the performance of businessmen, athletes, and many others, and to become an indispensable presence for those who truly seek it.
Creating a new culture from Japan: "Turning napping into culture"
Thorough specialization <br/>Rather than aiming to appeal to everyone, we strive for thorough specialization, sometimes to the point where people wonder, "Do they really have to go that far?"
That's why we believe that it will attract enthusiastic supporters, and that this passion will spread, growing into a one-of-a-kind brand with endless lines.
A brand that lets you experience recovery <br/>Athletes and businessmen choose us not for looks or image, but for "recovery power they can actually feel." They choose us for "actual results," not for image or atmosphere. That's why we believe our core supporters have an unwavering trust in us.
Win-win-win + Win-win-win-win for the future<br/>Happiness for users, manufacturers, society, and the future. By adding "future" to our win-win-win concept, we aim to be a sustainable brand that future generations can be proud of.

The thoughts behind the brand name
"Nap smile" = HIRUNEGAO symbolizes the time to heal the fatigue of everyday life and create smiles.
A moment of rest in the midst of busy days can help restore your mind and body, giving you energy for tomorrow. We continue to create products to enrich those precious moments.
We want to convey the value of "using what you truly need for a long time and cherishing it." This brand name embodies our desire to "carefully" select and deliver products that will be loved for 10 years to come.
Naps are not just a break, they are a culture that enhances performance and improves the quality of life. HIRUNEGAO's mission is to spread this culture from Japan to the world.

The thoughts behind the logo
The HIRUNEGAO logo symbolizes "peace" and "smile." By creating a simple and universal design, we aimed for it to be timeless and blend naturally into various everyday scenes.
The curved lines create a soft impression, evoking the feeling of slumber or the comfort of a nap. The white space and minimalist design also reflect our stance of "stripping away the excess and leaving only the comfort that is truly important."
This logo is not just a mark, but symbolizes the challenge to "make napping a culture" and "a future where the smiles of those who use it spread."
HIRUNEGAO will continue to provide you with quality rest as your "best supporter" who quietly supports you.
Item List





![NELAX Fragrance Lumberjack's Nap [Pre-order, shipping in early December]](http://hirunegao.jp/cdn/shop/files/Frame16181_df5f0de8-61d0-4820-bfbc-8beaecdea7a1.webp?v=1755765131&width=1165)
![NELAX Fragrance Lumberjack's Nap [Pre-order, shipping in early December]](http://hirunegao.jp/cdn/shop/files/Frame16182_0ad4b371-7d12-4cf4-9a71-c9e5ce7ccd3e.webp?v=1755765131&width=2158)


![HIRUNEGAO [Compact Neck Pillow] Neck Pillow](http://hirunegao.jp/cdn/shop/products/DSC00068.jpg?v=1712131032&width=1400)
![HIRUNEGAO [Compact Neck Pillow] Neck Pillow](http://hirunegao.jp/cdn/shop/products/1-red.jpg?v=1712131032&width=1500)



![NELAX Weighted Eye Mask [Replacement Cover]](http://hirunegao.jp/cdn/shop/files/Frame16190.webp?v=1762829988&width=1000)
![NELAX Weighted Eye Mask [Replacement Cover]](http://hirunegao.jp/cdn/shop/files/Frame16188.webp?v=1762829988&width=1000)